• THE WORK
  • WILL WHO?
  • PENCIL ME IN
Will North
  • THE WORK
  • WILL WHO?
  • PENCIL ME IN

Press & OOH

Press and OOH campaigns for just about every sector under the sun with a penchant for travel and telling people to go away. Also FMCG, automotive, healthcare, finance, charities but strangely, not yet pet food.

B2B

An A to Z of B2B in errr FMCG. And finance, automotive, healthcare and tech clients.

TV

Shopper Marketing & Category

A high-mileage trolley full of shopper journeys.

Trade press, digital, in-store and experiential (with a shelf-bending array of the ubiquitous Grocer cover).

Clients included: Allied Bakeries, PepsiCo and GSK.

Integrated & Direct Mail

I’m not precious about the media I use. It’s the same goal, just a different way of scoring.

Brochures, packaging design, brand development, experiential, ambient and a soft spot for lavish Direct Mail - it still has it’s place (when done well) for ultra-targeted hands-on comms.

What do you mean, you haven't got long?

I’m not really into lift pitches (not least because I’m petrified of lifts). Every job is a miracle of conception having to swim against a tidal race of, well just about everything to exist.

Each campaign is worthy of its own mini-series but if you’re really pressed for time, here’s the trailer.

Press & OOH

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 Award winning press and poster campaign.   Research showed the largest proportion of repeat bookings came from single travellers.

B2B

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TV

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Shopper Marketing & Category

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Integrated & Direct Mail

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What do you mean, you haven't got long?

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