Press and OOH campaigns for just about every sector under the sun with a penchant for travel and telling people to go away. Also FMCG, automotive, healthcare, finance, charities but strangely, not yet pet food.

An A to Z of B2B in errr FMCG. And finance, automotive, healthcare and tech clients.

A high-mileage trolley full of shopper journeys.

Trade press, digital, in-store and experiential (with a shelf-bending array of the ubiquitous Grocer cover).

Clients included: Allied Bakeries, PepsiCo and GSK.

I’m not precious about the media I use. It’s the same goal, just a different way of scoring.

Brochures, packaging design, brand development, experiential, ambient and a soft spot for lavish Direct Mail - it still has it’s place (when done well) for ultra-targeted hands-on comms.

I’m not really into lift pitches (not least because I’m petrified of lifts). Every job is a miracle of conception and worthy of its own mini-series but if you’re really pressed for time, here’s the trailer…

I’m a thoroughly integrated, business-building creative (agencies and clients) who has helped set up shops and run departments.

There’s almost nothing I haven’t worked on in every media and sector (except bizarrely, pet food). I’m a writer, art director, rallier of troops and champion of young teams and great, limitless thinking.

II work for agencies or direct to client, in-house or in my own house; I'm not that fussy, as long as the kettle works.