• THE WORK
  • WILL WHO?
  • PENCIL ME IN
Will North
  • THE WORK
  • WILL WHO?
  • PENCIL ME IN

Press & OOH

Press and OOH campaigns for just about every sector under the sun with a penchant for travel and telling people to go away. Also FMCG, automotive, healthcare, finance, charities but strangely, not yet pet food.

B2B

An A to Z of B2B in errr FMCG. And finance, automotive, healthcare and tech clients.

TV

Shopper Marketing & Category

A high-mileage trolley full of shopper journeys.

Trade press, digital, in-store and experiential (with a shelf-bending array of the ubiquitous Grocer cover).

Clients include: Allied Bakeries, PepsiCo and GSK.

Integrated & Direct Mail

I’m not precious about the media I use. It’s the same goal, just a different way of scoring.

Brochures, packaging design, brand development, experiential, ambient and a soft spot for lavish Direct Mail - it still has it’s place (when done well) for ultra-targeted hands-on comms.

What do you mean, you haven't got long?

I’m not really into lift pitches (not least because I’m petrified of lifts). Every job is a miracle of conception and worthy of its own mini-series but if you’re really pressed for time, here’s the trailer.

I’m a thoroughly integrated, business-building creative (agencies and clients) who has helped set up shops and run departments.

There’s almost nothing I haven’t worked on in every media and sector. I’ve spent a number of years getting my hands oily with automotive clients (two and four wheels) as group head and as a creative consultant. I’m a writer. And art director. A rallier of troops, champion of young teams and purveyor of great, big limitless thinking.

The following pages show a mere splattering of Direct Mail, Press, B2B, Shopper Marketing, OOH and TV. For the full drenching please have a look at each section on site.

Automotive

OOH, Press, Digital, Direct Mail and Dealership Marketing for two and four wheeled clients.

Head of copy for Chrysler Group (inc Jeep). Creative consultant for Yamaha Racing (MotoGP).

Clients include: Jeep, Renault, Jaguar, Yamaha Racing, Dunlop & Avon Tyres.

Press & OOH

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 Award winning press and poster campaign.   Research showed the largest proportion of repeat bookings came from single travellers.

B2B

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TV

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Shopper Marketing & Category

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Integrated & Direct Mail

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What do you mean, you haven't got long?

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Automotive

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